Tushy text examples (hellotushy.com)

often mentions hellotushy.com (they sell easy to install bidets) as an example of full-on branded marketing at every step. I don't need any more product from them (we only have so many toilets in our home), but I stay subscribed to their texts and emails. And they can be OVER THE TOP from time to time. So today I got this check in text, which I thought was interesting. I've included a screenshot of both St. Pat's and today, so you can see what they're doing. It seems they are going to start having 2 levels of content (super cheeky and less so) for every text....

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