This strategy could help influencers like Devin Jatho, who already has 300,000 followers, to jump to 500,000 just by tweaking his existing approach.
The Power of ManyChat:
ManyChat is a powerful tool that automates lead magnet delivery, making it a favorite among savvy marketers and content creators. Devin uses ManyChat extensively to distribute his lead magnets in his videos, which is a great strategy for engaging his audience and building a loyal following.
But there's a small tweak that can make a huge difference—a Follower Confirmation Sequence.
The Follower Confirmation Sequence Explained:
The magic lies in asking potential followers to engage more directly. Here's how you can set up this simple yet effective sequence:
- Lead Magnet Delivery Block: This is where the conversation usually ends, but instead of just delivering the lead magnet, add a new step.
- Follower Confirmation Block: Before sending the lead magnet, prompt the user to follow you on your chosen platform. This simple request can significantly increase your follower count because it’s a low-effort action for the user that offers immediate value.
- Automated Reminder: If the user doesn’t follow immediately, a gentle reminder can be sent after a certain period, encouraging them to follow to receive more exclusive content.
By integrating this sequence, every time someone interacts with your ManyChat flow, they are prompted to follow you, effectively turning your lead magnet distribution into a powerful follower growth tool.
The psychology behind this is simple: when people receive something of value, they are more likely to reciprocate. By making following you a condition to receive the lead magnet, you're not only providing value upfront but also encouraging a tangible action that benefits your growth.