You want content that converts? Ask yourself these two questions. 1. Does your ideal person know/want/need what you're selling? This is the foundation of your messaging. If your product or service doesn't align with their needs, no amount of marketing will convince them. That’s why its important to really know your audience and understand the customer journey so you tailor content according to the phase they’re in. 2. Does your ideal person feel like you're the right fit? Are you the person they want to work with? Because let’s be honest, even if they find you, they could still have concerns and questions. People buy from people. Specifically in service-based businesses. Your messaging should reflect your personality, values, and expertise. The key to effective messaging is understanding your ideal customer. This isn't just about demographics (age, location, position, etc.) it's about their needs, desires, and pain points.

Have you heard of the triple-C rule of creating content? Basically, your content should: Catch - Connect - Convert. So here are 3 ideas for you to use this week: Share a tip to improve your audience's situation in just 5 minutes a day. Share a relatable pain point or desire to ensure your audience you know exactly what they need. Share one main desire and preview how your offer helps in achieving it. PS: Have you checked out the Free Content Planning class yet? I walk you through a step-by-step process to plan your content in a simple and efficient way so you can move this task from your to-do list into your done list! 🤩 Find it in the classroom section. Happy creating.