Music is a very important component of the overall look of the video you're making.
Good music in video's makes you feel certain ways that is not only engaging, but you will remember the stuff that's told in the video better.
The core mission of having background music in your video's is to make a viewer feel a certain way!
A lot of beginners (including me as well) edit a video and then search for some random songs that sound good and drop them in the sequence and TADAAA ... video done!
I can tell you right now that that is the wrong way to go about adding music in your video's.
In a good video you have different type of moods, one moment you are serious, then another you're funny.
You don't want the same music you used for a serious atmosphere to be underneath your joke...
right?
So firstly before I drop some sauce in here, I'll tell you some pre-requisites on background music:
You probably know Andrew Tate right?
We can all agree that he makes you feel a certain way, if it is either love or hate, joy or fear, laughter or anger and bunch of other emotions that I don't know.
This why he is so popular, he gives you these strong emotions that attach you to him.
This is exactly what we want to replicate in our video's!
And one key factor is by adding good fitting background music depending on the mood.
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- You need to edit your music
It sounds so cliche to say it like this, but it is true.
You use fragments of a song or beat that fits the current mood you try to give the viewer.
What worked for me is that I devided my video in a few different chapters and then have a particular background music for that entire section and then swith it up when the next chapter comes.
but sometimes this isn't possible because you want to provoke more emotions in one chapter.
To make that all still sound good is by using sound effects as well.
Risers and impacts work really well if you time them right.
- You need to use the right type of music
Like I said earlier:
Don't use serious music for a funny joke
You really need to make sure what mood/feeling you want to give the viewer.
If for one part you want to be more serious, than use a more simplistic or a more cinematic song/beat to get your point across.
For funny parts you should use joyfull/hilarious tracks
And for CTA's I like to use also cinematic and uprising music to really give your final actionable step some spice.
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Alright, some key takeaways from this posts are:
-The music you use should enhance the feeling you want to give the viewer about a certain topic/point you make
-Use fragments of a song/beat that fit the current mood in the video and...
-Use the right type of music for every section of your video
So most importantly, don't half-ass this part like beginners do. This should get an equal amount of attention as you give to the rest of the production of creating a video!!!
Hope this post helps!
Take care!
-Robin