How to make your offer a no brainer · Max Business School™

How to make your offer a no brainer

I’ve learned through testing over time how to make the best offer possible. When you consider Alex Hormozis value equation, it makes sense to have a very good risk reversal in place.

That being said, you want to try position your risk reversal different so you aren’t correlated with awful lead gen services with their ‘guarantee’

I have mix of risk reversals which are under a legally binding contract. You should do the same, so let’s discuss what we can do

Take All The Risk Off The Table

If your business is able to have a strong guarantee in place, this will remove hesitation and build trust by shifting the risk from the buyer to you. Especially with a binding contract in place. The more confident you are in your product, the stronger your guarantee can be. That's why we can guarantee exceptional results and say a bare minimum of 3-5 listings every month.

There are so many guarantees you could implement, a few examples are…

Money-Back Guarantee: The most common type, offering a full refund within a specific period (e.g., 90 days) if the customer isn’t satisfied. Of course for this to work there would have to be a basis from both parties about expected results, but making sure both parties fulfill their role.

Results-Based Guarantee: This is where you promise a specific outcome, such as “10 listings in 60 days, or get your money back.”

Conditional Guarantee: This is where I was speaking about conditions like requiring clients to complete certain steps/effort before claiming a refund. This ensures that the service is carried out in what should be a very successful manner.

Work For Free: As mentioned before, we work for free with our clients for an additional 2 months to ensure we get them the results that they should have gotten within the normal time period.

Keep Our Systems: If we were to ever have to refund a client, we would let them keep our AI infrastructures for free. We make our overall guarantee so insane because we trust our service to get insane results.

I have a full 9 page doc on a $100k offer/mo formation, just comment doc and I can send it

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