Jul 16 in The Bonfire 🔥
HW #2
This was a recent post I used to promote a Flashsale. Definitely in the storytelling/gossip category. I finished with an offer description and CTA so did not include all of that within this post. Would absolutely welcome feedback on how effective, or not, this use of storytelling was! [did not copy formating below. Full post HERE]
Are your relationships f*cking with your business?
Comin' in hot with a spicy tale this fine morning!
On my trip home to Sask at the beginning of June, a family member shared a fascinating local story of love, intrigue, and business gone awry.
This family member has a membership at a prestigious fitness/wellness/business club that caters to entrepreneurs and is styled as a networking opportunity.
As he explained the concept and facility I thought it was brilliant.
He then shared that the business was operating at a loss, the owner was getting increasingly desperate, and therefore inconsistent with membership policies, plus a few other things that weren’t adding up to a positive membership experience any longer.
As much as he was rooting for the owner, he was on the verge of cutting his losses (the club required a not-small shares purchase like at a golf club that he was not likely to recoup), and just joining a regular gym.
Where the story got interesting is why the club was struggling. The owner, while savvy, creative, and smart, had a…complicated…personal life.
She had struck up a not-hidden intimate relationship with one of her club members - a prominent member of the community - who also happened to be married.
Not only is that situation fraught enough, but she allowed this man to heavily influence her business decisions. A man who was not a business specialist by any stretch, and who seemed to have an over-large…ego.
It is foolish to believe as an entrepreneur that you can silo your life. Your shadows and relationship patterns follow you everywhere. Plus, who you allow close access to you will absolutely affect your revenue.
All I kept thinking as I heard this story was, "If only she had a 'Soulful Strategy Session’ I could show her exactly how UNaligned this relationship was to her business goals, and then exactly what she needed to do (other than turf the dude) to triage the damage to her business and bring it out of the red in a hurry."
Now, your love life might not be quite as reality-tv worthy as this, but there might be elements of your business or relationships that are working in direct opposition to what it is you desire to receive and achieve.
Things you may never realize are connected.
-Maybe it’s not a lead gen issue, maybe your accountant is a terrible fit…
-Maybe it’s not an offer problem, but the archetype you’re marketing it from…
-Maybe it’s not the wrong audience, but how you deliver your offers…
-Maybe it’s not a gap in your team, but who you’re dating…
-Maybe it’s not Mercury in retrograde, but it’s time for you to get off sales calls…
And I bet you’d like a way to find out which is the problem and which is the solution, stat. So you don't spend weeks or months and tens of thousands of dollars in ads that go nowhere.
Until today I have only reserved this level of insight for my highest level clients.
So I'm running a little experiment…
1
1 comment
HW #2
skool.com/master-your-message-5586
🚀Coaches, Healers & Somatic Therapists: Learn Business skills that feel right in your heart and connect w/ fellow leaders out to impact the world 🌎
Leaderboard (30-day)
1
+1
powered by