Jul 31 in General discussion
When Selling... Spend 3x of your time clearly establishing the problem!
In the world of branding and storytelling, it's not just what you say but HOW you say it. 馃挕 You could be selling the best product in the world, but if you can't effectively communicate its value, you might as well be selling sand in a desert.
馃槙 Here is where a lot of brands go wrong:
1. Jargons: They rely heavily on marketing jargon which doesn鈥檛 mean anything to the average consumer.
2. Lack of context: They offer solutions without clearly establishing the problem.
3. Absence of customer perspective: They focus more on the features than the actual benefits for the consumer.
馃挕 How to be a master storyteller:
Start by understanding the problem your audience is facing, and then introduce your product as the solution. Use simple language that the average person will understand. Spend 80% of your time introducing and detailing the problem, 20% introducing and detailing your solution.
馃 Have you encountered such issues in your communication efforts? Share your experiences in the comments!
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When Selling... Spend 3x of your time clearly establishing the problem!
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