TOPICAL Clustering Update

Mike Clay

23d ago in General discussion

Did A Quick Video Walkthrough of how I am trying to think about topical Clusters to get them even higher targeted.

https://app.screencast.com/kA3QcVe7Ab41L

Check out the video and let me know what you think

The Prompt I used

I have a list of websites that rank for "hair salon virginia beach"

- https://www.aocsalon.com/

- https://www.tangledupsalon.com/

- https://www.dupressalon.net/

- https://hairwearesalon.com/

- https://fringesalonva.com/

I need to build a topical map for my site that allows me to out perform these sites.

Step 1: Find how much thematic content I will need for "hair salon virginia beach" to do this I need to use a google Boolean Search to find out how much content the competitors have vrs my site (https://www.amicistyle.com) the Boolean search I need to run on each is ( site:domain intext:"hair salon virginia beach" ) then count the results, average out how many pages there are and add 5, this will give me the amount of Supporting Articles I need in my Topical Map

Step 2: use the uploaded Keyword research document from SEMRush to build out a topical clusers for "hair salon virginia beach" the supporting articles should be Informational .. If there are not enough INFORMATIONAL keywords for the then use commercial keywords with Informational 2ndary keywords.

Step 3: organize the topical map in a table with the following columns

- Primary Keyword

- Keyword Intent

- Article Title

- 2ndary Keyword + Intent

- a Semantic Keyword Cluster for this page to define the primary Keyword

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