New MINI Course and You Get to Pick It

I am about a week behind in content due to the Delays caused by the storms and power outages last week. But I am diligently Working to get things caught up....

I'm gearing up to create a brand-new MINI course exclusively for our Maps Mogule Mentorship members, and I want your input! 💡

Which course would you be most excited to see? Drop your vote below, and let’s build something that’ll level up your map listings game! 🔥

Here is a List of the courses and a brief description. Below is the POLL for voting.

1. Google Algorithm Deep Dive: Cracking BERT, the Helpful Content Update & More

Unlock the mysteries of Google’s most recent algorithm updates and how they’re reshaping digital marketing strategies. This course will dive deep into BERT, and the Helpful Content Update, and other core algorithm changes. You’ll gain a crystal-clear understanding of how these updates affect search intent, content creation, and ranking strategies—especially when it comes to local SEO and dominating Google Maps listings. Learn how to stay on Google’s good side and adjust your tactics to maintain and grow your visibility.

2. The 3 Pillars of Social Media: Building OMNI-Presence Marketing for Local Businesses

Social media is crucial for building a local brand presence, but to truly stand out, you need an OMNI-presence marketing strategy. This course covers the 3 key pillars of social media marketing—content creation, engagement, and analytics—and shows you how to build a cohesive strategy that works across multiple platforms. You’ll discover how to create content that connects locally, engage your audience, and funnel them back to your Google Business Profile (GBP). Plus, you'll learn how to extend your social reach while boosting your rankings through increased online interactions.

3. The Google 7-11-4 Engagement Ratio: Mastering Map Listings & Beyond

The 7-11-4 engagement ratio is a critical framework for maximizing local visibility and driving conversions through your Google Business Profile (GBP).

Here’s how it works:

7 hours of content that customers can consume
11 touchpoints (interactions with your brand)
4 different locations where these interactions happen

The key here is that Google Maps is often the first location where 70% of your audience interacts with your business. This course will break down how to make the most of that first touchpoint (your Maps listing) and then guide you through distributing the other three touchpoints across various platforms and channels—like your website, social media, and email marketing. Learn how to strategically craft content and build engagement that meets these interaction goals, ensuring that you rank high and keep customers coming back for more.

Google Algorithm Deep Dive: Cracking BERT, the Helpful Content Update & More

The 3 Pillars of Social Media: Building OMNI-Presence Marketing for Local Businesses

The Google 7-11-4 Engagement Ratio: Mastering Map Listings & Beyond

14 votes

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