Find Your Niche ➡ Why "The Power of One" is Key

Kris Van Nest

May 9 (edited) in 🎯 Plan

If you've been following Hormozi, you've probably heard:

"...you do ONE Avatar ONE product ONE channel... this is the simplest formula..." (videos below)

We also love this approach. ❤️

But what's wrong with trying to do it all?

🚫 You'll Lack Focus
🚫 You'll Lack Energy
🚫 You'll Lack Success

➡ SHINY OBJECTS

Starting a business is like heading into uncharted territory.

There are a million paths to take, and it's easy to get lost.

Hello shiny objects! 🤩

That's why new entrepreneurs should embrace the POWER OF ONE to focus on:

ONE channel
ONE customer avatar
ONE product

➡ WHY?

🎯 One Channel: Think of marketing channels like different roads – there's social media, email, paid ads, and more. Trying to be everywhere online (Facebook, Instagram, TikTok, etc.) is exhausting. Spreading yourself too thin across all of them means you won't be great at any. Choose one channel that makes sense for your business and master it. Pick the one channel where your ideal customers hang out and master it. This saves you time, energy, and gets the best results. This helps you build expertise and helps you reach the right people.

🎯 One Avatar: An avatar is a super-detailed profile of your ideal customer. Trying to sell to everyone is like shouting into a crowd. Instead, picture your ideal customer (your avatar). What do they want? What are their problems? When you know this, your marketing becomes laser-focused and way more effective. Knowing their age, job, pain points, and dreams helps you tailor your product and messaging directly to them. Trying to please everyone means pleasing no one!

🎯 One Product: Having tons of products early on is tempting, but it spreads your focus too thin. Start with a single, amazing product. This allows you to refine it, get customer feedback, and build a reputation for quality before expanding.

➡ BENEFITS!

👊🏼 Mastery: You become an expert in your chosen channel, your target customer, and your product. This expertise makes you stand out in a crowded market.

👊🏼 Efficiency: Less juggling between tasks means things get done faster and better. Your time and money go further.

👊🏼 Clarity: With a super-clear focus, decision-making becomes easy. You can confidently say 'yes' to opportunities that fit your vision and 'no' to distractions.

➡ EXAMPLES

Imagine your favorite brands. They probably don't do everything, do they?

🍎 Apple isn't known for clothing, they're known for amazing tech.
👟 Nike doesn't sell burgers, they excel at athletic gear.

Focus lets them... and you... build a reputation for doing one thing exceptionally well.

That's how Apple, Nike, and YOU can stand out and find the customers who will truly love what you offer.

➡ REMEMBER

Don't fear this focus. 🙂

As your business grows, you can expand. 📈

Success can lead to expansion! 🤩

But at the start, embracing this focused approach is a recipe for faster success in a world full of distractions.

By starting focused, you build a strong foundation upon which you can later expand to new channels, target other customer segments, and create a wider range of products.

➡ YOUR TURN