Snapshot - MCTB (TBD)
Snapshot - Walk-In Appointments (TBD)
Copywriting - Copy Angles
- How To Get [X], Without [Y]; How To Get [X], Without [Y], To Get [Z]
- The Truth About [X]
- The Great Hoax
- Man/Woman On A Mission
- Secrets Exposed
- What To Do If [X]
- Open Letter
- The Breakthrough
Recommended Reading -
- Breakthrough Advertising (Eugene Schwartz)
- Tested Advertising Methods (John Caples)
- Great Leads (John Forde/Michael Masterson)
- Magnetic Marketing (Dan Kennedy)
- 16 Word $ales Letter (Evaldo Albuquerque)
- How to Create Irresistible Offers (Robert W. Bly)
- WHO Not HOW (Dan Sullivan)