Oct '23 in Announcements
Using a free lead magnet over cold email [HOW-TO]
An effective lead magnet can be a game changer for your cold email campaigns.
We've seen it running internal outreach here at ListKit...
We went from pitching demos, videos, and "sending more info" in our cold emails, to pitching 50 free leads.
Wanna know what happened to our reply rates?
They skyrocketed.
It makes so much sense, and I'm not sure why we hadn't thought of it sooner.
We're selling data, and what better way to get people interested in our data than giving out a free sample of it?
With the right lead magnet, you can start booking meetings from cold email on demand...
Even if you're running a service-based business.
Here's how to create a strong lead magnet for your cold email campaigns:
First, break down your product or service.
Figure out which aspects of your business can be offered as a sample to entice prospects to book a meeting with you.
A great example would be an email marketing agency...
Your service is valuable because of the emails you're sending...
So offer a sample email flow for free over cold email!
"Hey, Opted into your email newsletter and noticed a few things with your welcome flow that might be hurting your conversions.
I redesigned it to be optimized for more conversions, mind if I send it here?"
Who isn't saying yes to that?
Next, once you get a prospect to say "Yes!" to your lead magnet, blow them away with the sample you make for them.
Make it so good to the point where the prospect won't believe you sent it to them for free.
The rest will be easy from there!
Where most people go wrong with their lead magnet, is they assume the person on the other end of the email ALREADY respects and trusts them.
I've seen people pitch a "free ad account audit" over cold email...
Guess what?
No one is giving access to their ad account to a total stranger.
They don't trust you yet.
So, you can earn their trust by reframing your lead magnet:
"Would you like to see a video breaking down your Facebook ad creatives and how they can be optimized for more conversions?"
Now, all the prospect has to do is say yes, and they'll get a video breaking down their ads.
Record a value-packed video for them, and all of a sudden, you have their trust.
If your cold email campaigns are underperforming, pitch a lead magnet in your Call-to-Action and watch your reply rates skyrocket!
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Using a free lead magnet over cold email [HOW-TO]
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