When do I switch from click testing to conversions campaigns with Google.

Hi,

We're running a search campaign for a solar dealer looking to secure more contracts for solar installations. The campaign started on August 19th, 2024, with a daily budget of $30, targeting areas around Rhode Island. I have a couple of questions about our approach, which we adapted from some of your content.

What specific data should we be aiming to collect at this stage? Are we focusing on keywords, cost per click, number of impressions, or something else?
How much data do we need to gather before transitioning from a click-focused campaign to a conversion-focused campaign? Is there a specific timeframe or data threshold we should be aiming for before making this switch?

Thanks

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