Hereās the breakdown of a powerful scripting strategy. Follow these steps to get your viewers attention ALL THE WAY TO THR END!
1ļøā£Identify the Pain Point
- Clearly show your audience the problem theyāre facing.
- Example: āYour eyes look like thisā (accompanied by a visual representation of the issue).
2ļøā£Create More Pain
- Make the pain feel even worse by driving the message deeper.
- Example: āItās making everyone think youāre 10 years older than you actually are.ā
- Use language that hits home and resonates emotionally.
3ļøā£Show Empathy
- Acknowledge their struggle and help them feel understood.
- Example: āYouāre not alone. So many women come to our office with this same issue.ā
4ļøā£Tease the Solution
- Hint at a solution to build intrigue and desire.
- Example: āWhat if I told you thereās a natural ingredient that can fix this entirely in just 30 days?ā
5ļøā£Provide the Solution
- Introduce the product or service that solves their problem.
- Clearly state how it will address their pain point.
6ļøā£Add Social Proof
- Immediately back up your solution with real world examples.
- Example: āJust look at these before and after pictures of Sarah.ā
7ļøā£Call to Action
- End with a clear, actionable step for your audience.
- Example: āClick the link to get yours today!ā
Quick Example in Action
- Pain Point: āYour eyes look like thisā¦ā
- More Pain: āItās making everyone think youāre 10 years older.ā
- Empathy: āYouāre not alone. Many women
face this issue.ā
- Tease Solution: āWhat if I told you thereās a natural ingredient that fixes this in 30 days?ā
- Solution: Share your product.
- Social Proof: Show testimonials or before-and-after results.
- Call to Action: Direct them to buy or learn more.
Use this structure, and youāll have a script that grips your viewer effortlessly!