May 28 in General discussion
Kickstarting my personal brand on social media through... books and bikes?
So I've settled on a thing that I can do and will do that's uniquely mine (as far as I know). I've repurposed my personal instagram account into my professional brand account and am using that as my base of operations for shifting all of my "richorrichard" properties over to my professional brand. And the first order of business has been creating a series that is authentic to me.
So I'd like to introduce #TheBigBikeBookClub (or #MountainBikeBookClub, or something). The format is that when I go on mountain bike rides a few times a week, I'll listen to audiobooks on the climbs, and then as I descend provide commentary/summary/etc, while riding the bike. And since it's a book club, I'm encouraging people to get involved, read books and grow as they get healthy and engage with what they love, and generally try and have some fun and learn something. I plan to keep it relevant with business books or something productive, and not so much fiction. Maybe some, but mostly growth-minded reading.
So come on over, I'm on Instagram at https://instagram.com/richorrichard - follow along/critique me/join the book club/just laugh at me (especially if I crash).
First book, starting this week, is Day Trading Attention, the new one by Gary Vaynerchuk.
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Kickstarting my personal brand on social media through... books and bikes?
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