Oct 4 in General discussion
Pillars for an amazing bio
"You shouldn't judge a book by its cover, but people DO"
Profile photo:
- should be a headshot with a clear background
- SMILE (smiles convert)
You have two names on Instagram. Your @ and your bold name. Your @ can be whatever you want (bonus points if you have keywords in there), but your bold name should have the following:
- Keywords for Search Engine Optimization
- Example: Joseph Bogorad | Beach Cities LA Real Estate
- Example: Grace Aleman | Luxury Homes Maui
- Think keywords--super important. You can search keywords on Google, Instagram search bar, TikTok, or AnswerThePublic.com
Bio:
First line: Who you serve/help
Second line: More about your page / your offer / how you help your audience
Third line: Credibility
Fourth line: Call to Action aka CTA
(ask your broker if you need to put your DRE number somewhere. Ask if it can be in a link)
Bio example:
馃彙 Helping Buyers / Sellers Win at Real Estate
鉂わ笍 Your local LA real estate expert
馃挴 Top 10 Producing Real Estate Agent
馃憞 Sign up for my weekly newsletter
The link above should be easy for people. Bringing people to your website can be too much for people. Create the least amount of friction possible.
Let me know if you have any questions. I hope you crush it this weekend.
Your biggest fan (other than your mom),
Joseph
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Pillars for an amazing bio
skool.com/josephhelpsrealtors-2424
I will teach you to get clients via social media with weekly "what to post" emails and group coaching calls.
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