Kiichiro Toyoda persuaded his father, who was responsible as head of the family business, to invest in the expansion of Toyoda Loom Works into a concept automobiles division, which was considered a risk to the family business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro solidified the mechanical prowess the family had experienced inventing steam, oil, and electric looms, and developed and instituted what eventually became the global powerhouse of modern fame today, Toyota Motor Corporation. He also instituted the spelling of the automobile company away from the family name to famously garner good luck.
In response to the company's flagging sales and profitability, Toyoda resigned from his position of leadership in 1950. He died two years later, without witnessing the company's eventual successes. His contemporaries later dubbed him "Japan's Thomas Edison".[1]In 1957, his cousin and confidant Eiji Toyoda, followed him as head of Toyota Motor Corporation and built the late Toyoda's successful expansion into a world-class conglomeration of engineering. He also launched Lexus.