A Captain Obvious Way to Earn More Profit

Dennis Becker

May 3 in General discussion

I'm writing this while our Skool community is still "under construction" and private.

We've found that people can still find us somehow, and that's cool.

Barb and I have been at this online profit making thing since 1998 or so, and we're always seeking more opportunities.

I sense that you are also, regardless of when you started and regardless of how well you're doing already.

Just some random thoughts...

If you are doing something that's working tremendously well, keep doing it. If you can scale up, scale up.

What would scaling up take?

More traffic? Get it or buy it.

A bigger email list?

Work at it.

More products in your inventory?

Create more buy buttons.

A bigger customer lifetime value?

Keep them happy. Make them more offers.

They are likely buying from your competitor also, help them buy those other offers from you by creating them.

Higher ticket offers?

I was surprised long ago...

I thought my followers were looking for bargains and low prices.

So at one point my then-business partner and I promoted a webinar that was pitching a high ticket course, I forget the topic. I didn't think it would do well at all.

Guess what? Lots of sales.

Since then, we've done more promos of mid-ticket offers and high-ticket offers, and always nice sales.

People do want quality products.

It takes more preselling to convince them, but I very often end up buying the product that I'm recommending, and then if it measures up to expectations, I can be far more passionate and far more transparent about the benefits and drawbacks.

Sure, people might hang out and buy "bright shiny objects" on Warrior Plus and JV Zoo all the time, but that's not all they buy, and they might get far more value out of something that costs them $2000 than out of 50 things that cost $8 each.

I know, not everyone can afford a higher priced product, but telling them about it isn't a bad thing. You might be surprised.

I like to say "nothing is for everyone, but everything is for someone" and I always keep in the back of mind the question "will this offer potentially change someone's life?", and if the answer is yes, even if that's only one person that I can reach, I consider it my duty to tell my followers.

Keep that in mind, and as always, I value your thoughts on the topic.

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