Aug 21 in General discussion
How long is too long for a name?
I'm working on naming my Unique Signature Process, and I really like "Write Your Way to Freedom Formula".
My audience is freelance copywriting women who want to make six figures, but they're stuck under an income ceiling and can't seem to break through. They know sales copywriting is where the real money is, but they're nervous.
They want to go bigger. They love to write and want to make more money and become the wordy mama with the freedom lifestyle she's been dreaming of. They think the reason they haven't hit six figures yet is because they're just not a good enough writer. They don't go after high-ticket clients because they're not confident about their ability to consistently get sales conversion results.
The truth is, writing for sales conversion does not have to be an intimidating mystery. My systems and frameworks surrounding audience research, sales psychology, data analysis and messaging strategy provide the roadmap results as a sales writer, no matter who you write for or what the offer is.
Doing all this has reminded me how much I love my certification program and how good it really is. Anyone else having similar wake-up calls? It's really dumb that I haven't marketed this for over a year. Every person who has finished the program has gone on to either 1) Build a six-figure sales copywriting business, or, if they were a business owner writing their own copy, 2) 6x-10x'ed their investment within months of starting the program.
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4 comments
How long is too long for a name?
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Helping Coaches, Experts, Consultants create high-value programs that sell for 5-30k dozens at a time.
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