Black Friday Prep Tips for E-Commerce Success!

Hey Everyone! Black Friday is almost here, and it’s one of the biggest opportunities of the year for online brands like yours to make serious revenue! Consumers are hunting for deals, and if we can position your brand just right, you’re going to see those orders flood in.

First off, let’s talk discounts. For Black Friday, I recommend offering at least a 30-50% discount. I know it sounds steep, but that’s the standard consumers expect this time of year, especially with big-box stores offering deep discounts. To stay competitive, aim for that range—trust me, it makes a difference.

Here’s the trick, though. Big brands often raise their base prices leading up to the holidays to keep margins healthy while still showing those hefty discounts. If you can find a reasonable way to adjust your product pricing slightly, you’ll protect your margins too.

Also, make sure to plan your messaging and ads ahead of time. We’re up against a lot of noise, so get creative! Emphasize urgency and exclusivity in your copy—remind shoppers this is their one-time shot to get your amazing products at a discount.

Let’s get ready to crush it this Black Friday! Drop your questions in the comments below, and let’s make this holiday season your most profitable yet!

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