Have you ever felt so confident about something, only to realize you knew nothing at all?
That was me.
I was on the train, rain pouring down outside, heading home. I jumped in a Zoom Call, Copywriting. The camera went on: Patrice Moore.
She asked me, "Do you know what real copywriting is?" Of course, I thought.
I’ve been in the communication industtry as the spokesperson for over 24 years. Microsoft, Google, Amazon, Samsung, Nintendo — I’ve worked with them all.
Copywriting? I’ve got this.
But then she showed me how wrong I was.
In just minutes, Patrice shattered everything I thought I knew.
I watched her write. Every word, every sentence, was like watching magic unfold. It was the complete opposite of everything I’d learned.
In corporations, it’s about saying nothing, avoiding numbers, steering clear of anything that could make waves. Keep it safe. Don’t take risks. Don’t show weakness.
But Patrice?
She taught me to do the exact opposite.
She showed me how to pour emotions into every word. To be raw. To be real. To show my flaws, my truths, my little victories. She didn’t just write—she painted pictures. I could see, feel, almost touch the words on the page. It was like she was pressing keys from another world, another planet.
This moment, something shifted in me.
Next day I started posting emotional stories on LinkedIn. Real stories. From the heart.
And the response?
Incredible. Comments. Engagement. Connection. I felt alive. Because it was me. The real me.
Thank you, Patrice. You changed everything. If you ever get the chance to learn from her, take it. You won’t just learn copywriting.
You’ll learn how to connect.
How to move people.
How to be the best in your niche.
She’ll take you there.
And you’ll never look back.
Take your step, I’ve taken mine. She will do magic. Promise.