24d ago in 馃摑 Playbooks
TAC Trendjacking Framework
Sharing our framework for accomplishing three things at the same time from ONE piece of content:
- Generating Reach (likes, views, comments)
- Positioning Ourselves as Thought Leaders
- Building a Cohesive Narrative for Our Product/Service
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T: Tap Into a Timely Topic
We start by leveraging a timely topic. We first find these topics using tools like Google Alerts, Google News, Taplio, Substack, etc to find what people in a target industry are discussing. Then we use this as the attention wedge or Hook to get our target audience's attention.
>> Problem: if we JUST talk about what's trending, we're more reporters than thought leaders.
Solution:
A: Abstract to Industry Trend
If the Timely Topic is the Hook, the Body of the post is the opportunity to abstract the hook into insights into what is happening in the industry related to this Timely Topic. This is where we can position ourselves as thought leaders by taking contrarian or predictive stances on the Timely Topic.
Finally:
C: Connect to Your Case
The end of the post is a good opportunity to connect the Timely Topic and Abstraction into the company's thesis; the POV, the contrarian understanding. Every piece of content should serve as supporting evidence for why this is a problem, why we're the right team to build a solution, and why our solution is the best approach given what we understand about the space.
The above playbook helps us balance reach with ROI initiatives. Over time, the audience grows AND understands our narrative, which leads to conversations and conversions.
Hope this framework is helpful! Would also love to learn from other approaches you've used successfully.
To your growth 馃殌
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TAC Trendjacking Framework
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