DR Offer - Feedback Needed (AI x Gym/Fitness Niche)

Hey guys, sorry for the essay lol.

I run an AI agency in the gym space with the main value proposition being that I can generate hyper-personalized workout and nutrition plans in minutes. Essentially, I approach gym owners and tell them to stop running a common gym offer (1-day free trial or a 6-week challenge) and run this new, valuable offer where leads can receive a custom health plan for free (in the past, these plans have costed thousands of dollars). End consumer wins because they get a lot of value upfront and gym owner wins because they run a new, differentiated offer.

I’ve ran DRs testing the below offer with 3 different clients and have received high opt-out rates (10-15%):

FREE, 12-week personalized training and nutrition plan

I’m assuming this comes off as “too good to be true” even though this isn’t the case.

Robb/Haplin recommend the 10-day pass as per their videos. Would you recommend combining the 10-day pass with a FREE plan to get more people to opt-in?

2 examples:

1) “Hey (contact name), this is Ashley from 123 Fitness. We’re giving away a few 10 day passes + a FREE training and nutrition plan for new members! Would you be interested? Reply stop to stop”

- Adding value to the 10 day pass which has already been proven to work

- Gives them a reason to join and sign up

2) “Hey (contact name), this is Ashley from 123 Fitness. We’re giving away a few 10 day passes + a FREE training and nutrition plan when you come by to our gym! Would you be interested? Reply stop to stop”

- Gives people a reason to show up which will help with show rates

- However, lead doesn’t stick. We rely on the gym’s sales ability to close and the lead can still choose not to sign up

What do you guys think? Which message works better?

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