Hello everyone, back with an update on my first DR campaign for a jiu jitsu gym. I'm wondering when should I change my offer? I'm starting to question whether the offer is whack or not.
Stats so far:
Client list - 4693
Offers sent - 960
Opt Ins - 4
Conversions - 0
Side note - 80% of this list is emails only
Offer: Hey Raymond, 👋 This is Ashley from (Clients Gym). 🎒 Back to school special! We have a few vouchers to get 10% off our 3-month programs. 🎉 Plus, we'll waive the initiation fee for the first 10 people this month! 💰 That's $221 in savings! I wanted to give you the first opportunity to snag one of these vouchers. Would you like one? Reply with a "YES" to save you one or "STOP" to opt-out. Let me know either way!🥋🥊🔥 - Ashley :) Reply STOP to unsubscribe. Thanks, (Clients Gym)
I've used 3 different subject lines for email testing them out by 300 people each:
- NAME, you there?
- Act Fast, {{contact.first_name}}! 10% off Jiu Jitsu + No Intro Fee”
- Special Offer Inside: 10% Off Jiu Jitsu for You, First Name
I follow the protocol only sending Tuesday-Thursday from 10:30-11am.
Do you think my offer sucks?
We've had leads come in that we offered the back to school special that have boughten the 3 month pack.