Database Reactivation for my Current Business.

Hi Everyone, New to the group but not new to business. I have a question that I haven't found an answer for regarding Database Reactivation. I currently have a Limousine business and a list of around 4,900 name, email & numbers from people who've either enquired about my service or actually booked my service.

What can I offer these people? How can I reactivate these people? I don't know what to offer them. I did email the list once years ago when it was at around 1,500 contacts. I promoted a wine tour. I had about 8 or 9 requests to quote a day out and booked in 4 of them and made around $5,000 in revenue. Now my list is 4,900. Should i just offer the same thing or is there something else I could do?

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