Tip: How to get Cold Leads to give You Attention and Respond to you.

Aug '23 (edited) in Acquisition/Prospecting/Sales

I just thought I would share this. I have been using this technique for a few years to source businesses to buy and it has proven very successful. I am not monitoring my stats specifically, but it has been a game changer in terms of getting a faster response from business owners. I intend to use some version of this in my GHL agency business too when I launch in September.

The concept is from the book with the same name and works on the principle of getting ATTENTION. I work on contacting the business owner via multiple channels within a short time span. So for example, I will email, SMS and LI message the business owner within 2 minutes of each other. Sometimes I combine this with a direct mail letter (allowing two days for it to arrive).

Now imagine receiving multiple notification on your phone at the same time. You are much more likely to respond. An

Now some of you may think this is annoying but I have only ever received a "please don't contact me ever again" response a few times, negligible.

The message is always short, thoughtful and focused on the business owner.

Usually, I will spend money at Upwork to enrich my list so I end up with the business owner's LI profile, mobile number if I can get it as well as their address and email address. i usually pay 50cents per lead.

Hopefully, this is helpful because I see lots of people talking about lead gen in this group and selecting channels. My technique is to use as many channels as possible 😃

https://www.amazon.co.uk/Combo-Prospecting-Powerful-One-Two-Pipeline/dp/081443911X/

8 comments