#ask DR idea with a twist - or DR add in idea
Ok so I have this idea that i think would be 🔥🔥🔥 but I’m not sure how to price it
Some prospects we come across for DR have small lists.
In a past business I had, when we were starting out, we would do a cross promotion swap with another business that catered to the same type of customer.
For example we had a window cleaning company - then we’d find a landscaping company that had similar values and list size.
Or like a gym cross promoting with massage place etc
We would send their offer to our customers and vise versa.
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I’m trying to brainstorm a way to get paid to facilitate this for other companies
It would be like getting 2 clients at the same time.
Because let’s be honest, most business owners don’t want to deal with the tech, the ad copy etc.
Just not sure how to setup my payment structure for myself in this.
It would be an amazing offer to pair DR with new lead acquisition and its the best kinda traffic bc you’d be tapping into another company’s buyers list.
Maybe getting other ideas / feedback could help.
What do you guys think?
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23 comments
• Feb '24
Have you thought about pricing it per Tier? Each tier could reflect the total lead list combined. For example:
< 1000 leads: $1000
1001-2000 leads: $1500
2001-5000 leads: $2500
Both business could split the cost. They get their money back if they don’t make at least the money they each invested.
Does it help?
4
• Feb '24
Thats interesting but the only thing I don’t like about guarantees is the success relies on their ability to close.
But I’m loving the ideas. Keep ‘em coming
2
• Feb '24 (edited)
sure you can change the refund with appointments booked. If dollar amount that would be based on the cost of their services so knowing how much a sale is worth is very important
1
• Feb '24
Very good idea. I would think it would be priced similarly to a normal database reactivation or marketing lead gen service because it's like a mixture of both. I'm not an expert at price but I'd say $1500 on the low end and up to $3k depending on list size for a single campaign. Then back them into the CRM and continue to upsell those services.
3
• Feb '24 (edited)
yea a part of me was wondering if I half the cost since both parties would have to pay. Idk. My brain is mush. Lol
1
• Feb '24
keeping in mind I’d probably easily sell them doing solo DR
1
• Feb '24
Interesting angle, I like It!
2
• Feb '24
thanks! Hipeoflly we will connect the dots so that everyone could win.
0
I just started doing this in my business prior to joining this group.
It didn’t go great so I think providing this service would be a great value!
The email the other business sent out was pretty bad. I tried to help her make it look better than the first draft she sent but it was still pretty bad.
Thoughts. Are you trying get both businesses to agree to a new High Level account under you? How will you handle clients that already have a CRM they use to email clients?
1
• Feb '24
yea exactly! Businesses are open to the idea but the ad copy and email kinda sucks. Lol.
I was thinking that if I facilitate I’d create a sub account for each in GHL and import their lists.
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I am sure you aware of all the things that email that need to be done. Dedicated sending email in High Level. Email authentication is now required using SPF, DKIM, and DMARC for all bulk senders (I have access to a great YouTube on this topic, if you need it). Using the verification feature in High Level. Dripping the emails (10 per hour to start) to warm it up.
We are talking to a painter right now to do this with and they wanted to make sure that we won't have access to their list. Not sure how much resistance you will find. I am sure if you set up the expectations properly, you can overcome this issue. Hope you keep us updated on how this goes for you!
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• Feb '24
interesting idea
1
• Feb '24
yea I think there is something there but my brain power is lacking right now. Lol
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• Feb '24
Are you asking them to form their own partnerships or are you pairing up partnerships with small lists?
Wondering if it’s worth providing another “main service” to those with smaller lists in order to get them ready for DR? What would that be though. Brand new, and about to start the 30 day trail today…missed call text back?
…just brainstorming with you…
1
• Feb '24
we’d actually be doing outreach to setup the partnership or it they already know of other service providers.
the idea came up specifically because it would be a way to provide them with leads without paying for ads etc.
It’s a strategy that I used personally to build our biz that worked really well.
Problem is, most business owners will agree to it and see the value but are less likely to actually take action and even if they do- the offer or ad copy may not convert well.
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• Mar '24
yes, this problem is too real! I was a Senior Media Buyer for an ad agency so as I start my own business, my influx is to be quick to have all my clients run ads, especially for list building. BUT it can be expensive. You really have me thinking of alternative ways to build for clients with smaller lists without ads (or DR)… I know you implemented this for your own business, which is always a bit different for doing it for others due to control…I’d like to follow you and possibly be a help (input wise) as you figure out a system to implement it for clients!
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• Feb '24
Sound great on paper but there will be some privacy concerns among clients and customers...
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• Feb '24
I could understand that but there no actually “swapping” of into.
I’d be a neutral party and each company will have their own sub account.
And no info is given. The messaging would be something like “looking to get your windows cleaned?
Recently I connected with ABC company and they ______
If you are looking to get your windows cleaned contact them at ____ and let them know that XYZ lawncare sent you and they will give you $25 off”
It’s be better ad copy but hopefully you get the gist.
There’s no privacy issues there because any leads that are generated would be opt in
2
• Feb '24
that's actually a good template, I'm wondering what we could charge? Maybe a trade fee plus the chance to get a promotion from both sides?
1
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Amber Jones
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#ask DR idea with a twist - or DR add in idea
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