The great Benjamin Hardy PhD recently wrote about the
"5 Truths That Will Immediately Energize You". I suggest you read it.
It got me thinking about how to apply this to our work with clients.
Especially now.
Let's acknowledge that we are in an very uncomfortable time in the markets. For some, it is downright painful.
This is when we, as advisors, puff out our chest and declare "stocks for the long run!!" and "our evidence based portfolio now has higher expected future returns." Both of which I know to be true.
But it doesn't help the client right now.
Here is where the 1% rule comes in and how I use it with clients (and myself).
James Clear said "A slight change in your daily habits can guide your life to a very different destination."
We have all heard the 1% better mantra before.
But better at what? Isn't that the key?
Helping our clients get to this is what I call "the art of advice", and it starts with guiding our clients to developing a statement of financial purpose. You have one right? (h/t to Carl Richards)
If we can coach our clients to take small, 1% actions, in the direction of their stated purpose instead of being paralyzed by the markets, we have done more to help them succeed than any fancy investment ever could.
Isn't that what we get paid for?