Thoughts on creating high quality content for your brand?

Dec '22 (edited) in General

Yo guys! I've started to build out more of this app idea with a couple coding friends called Gemz (https://www.gemzapp.ca) which is essentially trying to be like a new and innovative (+fun) way of connecting to great thinkers you jam with.

The website is very freshly up, but the content is currently lackin' a bit. I'm still working on clarifying lots of the ideas via text, new mental models, and video explanations as well.

I'd love some fresh perspectives cause I know lots of you have tons of relevant experience copywriting, launching cool products, and doing other great things!

Any frameworks you may have for stuff like this?
What are the best ways you guys like to market/brand things within your niche in a way that drives hype?
(and if you dove into the website and have specific critiques I'd be extra extra stoked.)

btw we hope to drop the app in January, so like a 1 month(ish) build up before launch could be solid timing right?

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