I almost made a big mistake that would have cost me 100s of hours and $1000s.
Paul talks about
• Why my landing page copy sucks.
• How can I and anyone build their Ideal Customer Profile (ICP).
Paul's 12 minute loom > $500 lead gen courses
__
{quick framework to get started}
Answer these questions.
Which industry do they work in?
What's their title?
What's the headcount and revenue?
Do they use certain tech products?
Where can you find them?
__
Once we have that ICP, we know exactly who we want to work with.
Creating content is easier
Getting leads is easier
Sales is easier
Fulfilment is easier
Everything just becomes easier.
__