Some of you may know that I was building an online-library website builder, nawvel.
I stopped building nawvel 6 months ago after 3 consecutive seasons (5 months long product development cycles each). When we stopped, we had 1,200 registered users, 104 people who contributed to the library and 2,400 active email subscribers.
For the last 2 weeks, I was away on a holiday - my first real holiday in the last 3 years.
Real holiday to me
• no work obligation
• complete digital detox
While I was away
Screenshot 1 - Nawvel randomly saw 750+ daily active users in the last week
Screenshot 2 - The friendsbnb skool group saw a steady (70% in the last 2 weeks) decline in active usage.
Screenshot 3 - My community of product makers crossed 500 people.
This confirms some of my suspicions.
To build a product -
• The scalability is unmatched.
• I can get random surges of usage if the right people find my product.
• It doesn't redirect my attention back towards nawvel.
• I'm personally out of the product game for the next few years while I help other brilliant founders in their product journeys.
To build a community -
• grassroots organising, movement making, manually recruiting your community builders.
• In FriendsBnB, we may not have 1000s of users but the quality of people is unparalleled and unmatched to anything I've ever built.
• It's not how big the audience is but rather WHO the audience is.
• Everyone in this group is an absolute killer.
__
For reference -
The last time I disappeared from skool, I wrote this post late September. It was around the time I decided that I want to build a high value, productive community of solopreneurs and business owners.
That group is friendsBnB.