Whether you provide done for you services, coaching, or courses your marketing should have an element of education.
The best clients are the ones who understand and are sold on your process.
The ones that understand your way will be the best clients ever because they share the same conviction as you.
The pain in the ass clients are the ones who have no idea what you are doing or WHY you are doing it.
And when things don't work according to their misguided expectations they quit.
So if you want better clients and higher LTV then make sure your marketing sells people on your unique process of getting results.