Book recommendation - selling (serving) · Growth Accelerator Academy

Book recommendation - selling (serving)

What is the point of selling? To buy.

So we are not selling. We are helping people buy.

Big distinction, which is why I highly recommend this book by an acquaintance of mine, Jeffrey Lipsius. It's written as a story so easy to read.

It really sums up my own approach all my life. I learnt sales at uni but have never considered myself a salesman. In my software business I hired a number of sales people, even companies. None of them sold. At best, they passed leads to me and I got the business. By being me, passionate about what I do and genuinely having the client's best interests at heart. That's why (along with all the work I have done on self-confidence and, of course, inner peace) I am confident that once I book a serve call, almost all will join my programme. So in my case I spend more time at the pre-qualification stage (DMs and maybe a Triage call) and book less calls.

By applying these principles - becoming a decision coach for your potential clients - you can do the same. Good luck and let me know what you think of the book! 💪💪

https://www.amazon.com/Selling-Point-Because-Information-Demands/dp/0996475907

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