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START HERE: Welcome to Forge | Lift & Fast 👋
Hey, glad you're in. Here's exactly what to do now: - Step 1: Introduce yourself Drop a comment below. Keep it simple: → Where you're based → What your week looks like (work, travel, family) → The one thing that keeps derailing you No need to write an essay. Just enough so we know who you are. - Step 2: Head to the Classroom I'm building this out as we go. New training on lifting, fasting, and nutrition added every week. Head in, start with what's there, and it'll keep growing around you. - Step 3: Upgrade to Premium (optional) If you want access to the full course library, all future resources, and tools built specifically for this method, the Premium tier is €9/month at founding members price. That price increases as more people join. You can upgrade here: https://www.skool.com/forge-lift-fast/plans - Step 4: Work with me directly I'm currently looking for a small number of people I can work with personally. Full 1-on-1 coaching, tailored to your schedule and your life. I only take 5 clients at this price to keep the quality high, and spots go when they go. If that sounds like you, book a call or reply to the DM I just sent you. Any questions, message me directly. I reply to everything. I'll go first: I'm based in Amsterdam, train 4x week on average, fast 16:8 on most days but do longer multi-day fasts on occasion. My first kid is due in a few weeks! What keeps derailing me? Finding the right balance between building my business, training, and managing my recovery in between :) Onwards. 🔥 /George P.S. What's your biggest obstacle right now?
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The 'Get Consistent / Lifting' course just went live
A few weeks back I picked up extra clients out of nowhere on a Monday afternoon, and I ended up pushing my training to "tomorrow." I told myself I'd train every day that week to catch up. That didn't happen, and then I spent the whole week feeling behind and trying to make up for it. And that stung. Me, the coach, missing training and scrambling to catch up. I was missing a system for these kinds of days. These kinds of weeks! A lot of you already know how to train. You may already have a programme built, a gym membership, a pool available. Maybe even years of trial and error, or you've read enough to know what works and what doesn't. So you're not lacking in knowledge. But then the week shows up, big and ugly, and training is the first thing that gets quietly removed instead of reduced. Anyway, so I stopped sitting with it and built a system. Four steps, now live now inside Premium. - 'The Audit' finds the specific moment your week breaks, not the vague "it got busy" version, but the actual decision point. - 'The Floor' sets the minimum you'll hit no matter how the week goes. Not the ideal week. The messy, guaranteed one. - 'The Slot' locks a fixed time that you can't negotiate yourself out of. - 'The Reset' is the rule you write now, before you need it, so a bad week doesn't quietly become a bad month. Each video is around 5 minutes, and with the exercises it's around ten minutes per step. There's also an interactive guide you can fill out, track your progress through, and it saves your answers between sessions. Neat right? The video above walks you through what you're building before you start. The course is $17 standalone, or free inside Premium. Go get it. Do the Audit this week. Screenshot your answer and drop it in the comments. Curious how similar everyone's breaking point looks. Onwards. /George
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The 'Get Consistent / Lifting' course just went live
That conversation in your head sounds reasonable (but it's not actually about training)
There's a version of this that happens to everyone. You've already done the hard part of the day. You were good, you showed up, you got through it. And now there's one more thing on the list (the thing you put there yourself) and every part of you is building a case for why today is actually a reasonable day to skip it. The arguments are good, don't get me wrong. You're being logical: - You're tired for real reasons - Tomorrow genuinely exists - Rest is genuinely important And so you negotiate, and the negotiation sounds so reasonable that by the time you notice what's happening, you've already lost. I do this with my own training more than I'd like to admit. By the time my last client is done I've been on my feet since 6am, I've coached four or five sessions, and somewhere on the walk to my bag the conversation has already started. I could go tomorrow. I'll be fresher. It makes sense. What I've learned, slowly and mostly by getting it wrong, is that the conversation isn't actually about training, rather a feeling I'm waiting for before I give myself permission to go. And that feeling doesn't arrive first. In over twenty years of lifting, it never has. Motivation is a terrible starting condition. It shifts based on sleep, stress, how the morning went. And waiting for it to show up before you do means you're going to lose that internal argument more often than you'd like, and the losses tend to compound in the background until the habit just isn't there anymore. What actually kept me consistent through the easy periods and the hard ones was simpler than discipline: I stopped measuring whether I wanted to go and started measuring whether I went. Not the quality of the session, not my energy going in, just whether I showed up and did something. Because the motivation you're waiting for tends to arrive after you start, and once you understand that the whole negotiation stops making sense. There's a practical layer to this too. I know from experience that if I go home between my last client and my own session, the gym isn't happening.
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The thing that kills consistency before the week starts
Fellas - new video is up. This one is about the consistency killer. In it I cover four things: - How to spot the internal negotiation your brain runs every time there's friction, and why recognising it is so important. - Why motivation is the wrong thing to measure, and what to track instead - How to structure the day so the session stops being a decision each time - Where to look for proof that training is working, if enjoying the sessions themselves isn't the signal you're getting There's also a COMPANION GUIDE with a reflection prompt for each section. Worth filling out for yourself while you're watching. If you want the actual system for building consistency into a full week, 'Get Consistent / Lifting' is inside Premium. Subscribe here for the system.
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The thing that kills consistency before the week starts
Have you ever felt real hunger?
Like, real, animalistic hunger? I'd wager that the majority of people haven't (at least for those of us lucky enough to live in the western world). And it's not because of eating "enough" or not, but usually it's that the signal fires so early and gets acted on so quickly that it never gets the chance to develop into something more than an impulse.. You feel something gurgle, some sort of restlessness, a hum of "maybe I should eat something." And within minutes (seconds?) you're reaching for food. The gap between signal and response is basically zero. And that's a problem. Because you never find out what the signal actually was. Several factors may be playing a role here. Stress, for example, shows up in the body in ways that feel remarkably similar to hunger. So does boredom. So does being tired. So does avoiding something you don't want to deal with, or just being at that time of day when your brain has learned to demand food. All of these can produce a sensation that says "I'm hungry". And the only way to learn the difference is to wait. This can be more challenging that it seems a first, as our habitual, non-intentional eating and food-obsessed cultures are forces to be reckoned with. But if you try it just long enough, you may find that the signal either builds into something undeniable, or fades because it was never hunger to begin with. So, here's a quick exercise for you to try to put this into practice: Next time you feel the pull to eat outside of a planned meal, give it fifteen minutes. Just delay it. Do something else. Trust me, you'll be fine. Then check back in. If the feeling's still there, possibly stronger, that's information. That might (might) be real hunger. If the feeling has faded or changed shape, that's also information. That was something else wearing hunger's clothes. Over time you'll finding it easier to start to recognize your own signals for what they are in real time. And that's where the work continues. This is exactly the kind of thing I dig into in the 'Get Consistent' guide inside Premium, building awareness around your own patterns so the habit actually sticks. Worth a look if you haven't yet.
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Have you ever felt real hunger?
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