10d ago in General discussion
"Life is a Moving Parade"
You may not know this, but I'm a Past President of the California Junior Chamber of Commerce (aka "Jaycees"). If you're not familiar with the organization, it's a member-service organization whose purpose is "leadership training through community service."
In other words, the organization creates and improves leaders through leadership training and community involvement.
One of the biggest challenges the Jaycees have always faced, around the world, is attracting new members.
For many years, I have noticed a damaging flaw in many of the membership teams who were responsible for getting prospects to join.
They would invite guests to meetings and functions, and if they didn't join that night, they never contacted them again! They didn't keep on keepin' on with their sales and marketing efforts, and thus, potentially lost these prospects forever.
Isn’t that crazy?
I hated seeing this, mainly because I once held a membership position in the Pasadena Jaycees for a one-year term… and during that year we recruited over 171 new members!
That was huge!
Want to know how my team did it?
We constantly worked on our list of prospects until they said, "Yes!" or "Stop calling me!"
We literally kept on calling until they said “Stop!”
Every function we held to attract new members had a guest sign-in sheet. They had to put their name, address, phone, and how they heard about the Jaycees.
The more information we had on them and their interests made it easy to invite them to the function that would be most beneficial to them.
Then, once they had a great experience, we followed up with them and invited them to join.
We constantly worked on our list. But, that's not my main point here.
The main point is: Sometimes the opportunity you're offering your prospects IS RIGHT FOR THEM, but the timing isn't.
Your prospects' desires and circumstances constantly change.
==> Sometimes, it's a money issue.
==> Sometimes, it's a timing issue.
==> Sometimes, it's a priority issue.
==> Sometimes, it's a "I don't have enough information issue"
People's lives keep changing.
By merely showing regular interest and continually communicating with your prospects - for however long it takes - and by making compelling offers they can't refuse - you increase your chances of prospering.
So, I hope my message is clear. If someone inquires about your product or service, but doesn't buy right away... it doesn't mean they're not interested.
Life is a moving parade. Keep on keepin' on by contacting them on a regular basis until they say "STOP!” or…until they're ready to buy.
That is all for today. Have a fantastic day.
Craig "Life is a Moving Parade" Valine
PS. Has your revenue growth stalled? It happens to the best of us. I've found that sometimes we need "outside eyes" from an expert to identify problem areas, as well as hidden or overlooked opportunities for profit. Schedule a free 30-minute "Maximize Your Revenues Session" with me at www.SpeakwithCraig.com. On our call together, we'll identify what is keeping you from the growth and revenues you truly want from your business. Schedule your call today..
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"Life is a Moving Parade"
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