Doing Business on YOUR Own Terms
Story and a question: Did you know I'm known as "The [Former] Struggling Consultant"?
For a long time (when I got started as a consultant), I struggled to get clients (the RIGHT clients). I was good at offering advice to businesses that almost always (when implemented) produced results immediately.
However, I was not good at two critical things: 1. Attracting ideal clients that would pay me what I was worth to them, and 2. Consulting in a way that positioned me as the authority where my clients would actually take what I had to say seriously.
I struggled financially for the first few years as a consultant. I took on jobs that were many times outside the scope of my expertise, thus minimizing my authority and expertise. I was unhappy, depressed at times, and felt shame for not succeeding as I believed I could.
One day, after figuring it out (and paying thousands of dollars in the process), things changed for me. Clients sought me out. They pay me what I'm worth. And, clients work around my schedule, and not the other way around.
I have autonomy in my business; meaning, I do business on my own terms, or I don't do it at all. I have bent my rules a few times and have been burned because of it.
QUESTION: What are some of the rules you run your business by that are unwavering? (Meaning, you won't bend the rules for anyone) And, if you don't have any rules at this moment, WHAT rules would you like to make in doing business with clients?
I'm excited to hear your answers.
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Craig Valine
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Doing Business on YOUR Own Terms
Expert Growth and Profits
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