Frictionless on-screen purchase

I believe in GaryVee's vision of the consumer future, where, for example, while watching shows on Amazon Prime, we'll be able to pause and instantly purchase anything on the screen through Amazon. Delving into the automation and AI tools that will make this possible could be extremely profitable. If anyone knows of companies currently working on this, please share.

Imagine this during big time sporting events as well. Ex. Super Bowl, the moment your team secures the win, you're riding that emotional high and can instantly purchase memorabilia.

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