Using the video research methods discussed, breakdown 1 video and write out the:
- text hook - the text on the screen during the hook
- audio hook - the voiceover, speech, and sound fx in the hook
- visual hooks - the visuals and cuts that are happening during the hook
- notes - any other notable things about the video.
Comment your entry below
(here's an example)
- text hook - the medical industry doesn’t want them talking
- audio hook - you cannot tell me that these 2 doctors are not connected…
- visual hooks - pictures of doctors.
- notes - dramatic/controversial hook. Exposing the industry, showing clips of the doctors talking to give social proof
(resources from today)
TikTok Competitor Analysis Template
Kalodata - TikTok Analytics Tool