Is the Skool Classroom feature even worth the effort?

A client asked me:

Hey Arvind, is it correct that many members do not join a group for the classroom, and more so to connect 1-1 with the owner of the group and their posts? I've heard that spending a ton of time creating content for the classroom, can be a waste as most people don't even check it out, let alone complete it. What's your thoughts on this.

My response:

Like everything else - it depends on the audience, the niche and the community owner. I know some communities where the opposite is true - where people join for the classroom stuff. It also depends on our posting strategy. Where are we driving people using our posts? Are we trying to get more signups for the 1:1s/group calls or are we trying to get them to the classroom? My thoughts in our case: The classroom shouldn't be a bunch of "theoritical courses" - the kind of stuff we see everywhere.

It should be tools people can actually use when they are executing.

For example, if I want to set up a podcast – I’ll need to figure out the equipment, software, and editing process. And if I have no clue where to start, that’s a problem. Even if I know a bit about audio editing, maybe I’m overwhelmed by all the details or just procrastinating. It could be anything.

Now, if there was a "do-it-along" video on setting up a podcast from start to finish, where I could pause and follow step-by-step – I’d love it, even if I’ve dabbled in podcasting before.

And when we have 1-1s, people are going to come up with these pain points. So then we can drive them towards these tools which are action oriented.

Overarching principle is the 7-4-11 principle. (a buyer needs 7 hours of interaction, across 11 touch points, in 4 separate locations before they make a purchase.) I'm sure you know it.

So having a super action oriented course would ensure that they are interacting with you when you sleep and it acts as an extra touch point in an extra location.

The 4 locations in Skool would be:

- Classroom

- Forum

- Video Call

- DMs

And you have to be GOOD at all of them.

2 comments