Klaviyo newsletter list: single or double opt-in?

Sep 16 (edited) in General discussion

What are the advantages of single vs. double opt-in for your Klaviyo newsletter list?

Do you handle this differently for customers via the checkout page vs. leads via the popup?

I think Klaviyo and Shopify both recommended double opt-in, but is the dropoff worth it?

Best,

Jan

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