Apr 18 in General discussion
Harley Finkelstein (Shopify President):
"These are brands that have non-obvious strategies that I think are brilliant.
It's not obvious for a beauty brand to make a phone case. This is the perfect integration for their customer who is taking selfies with their actual lip gloss on - and now they have a secondary product that is showcasing the lip gloss ON the phone. This is a brilliant piece of packaging. You know it's good when hundreds of brands spoof it and make it go viral.
A classic non-obvious product. The shoe market is incredibly crowded, but no one was making really great workwear boots, which have a massive audience that spans trades workers, etc. They tapped into a largely ignored market. BRUNT Workwear launched in 2020, and this year on Black Friday they did $1M in ONE day, up 226% from last year. They deeply understand their customer and filled the gap in the market with a quality product.
This is 'niche', but it's also insanely delightful. It's the first DJ Turntable Kettle. It makes the art of brewing a delight and speaks directly to the things I personally love: design, tea, and DJing.Speaking to everyone is the same as speaking to no one. What these three brands have in common is they entered extremely crowded markets: beauty, footwear, and tea kettles. But what has made them stand out and rocket to success is they all deeply understand their customer. They found non-obvious strategies that helped them break through the noise and created products, designs, and secondary products that set them apart.
Source: Linkedin
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Harley Finkelstein (Shopify President):
skool.com/ecommerce-accelerator-9541
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