Aug 4 in Announcements 馃摙
UGC ads too expensive?
This is something many brand owners ask me about...
Everybody tells you that you have to do UGC ads, hire creators and through this magic pill your ROAS will sky-rocket overnight...
From my decent experience running two eCom brands myself and consulting over 50 brands, this is far from the truth...
Creators are getting more and more expensive and you are paying for a one shot creative and bet 200 dollars on it? Sounds more like gambling (really expensive gambling actually)...
The reality is that platforms like META work best, when you give it multiple different versions to choose from. This way you increase the likelihood of one variation hitting a homerun.
This is why we created a system internally which we already used to create 107 new creatives in a single day during our Barcelona off-site without shooting or buying any new content!!
Cheers and happy scaling,
Marcus
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UGC ads too expensive?
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