$1M diamond shorts: The viral attention trick behind them.

Some people are masters of taking your attention.

Like Jake Paul.

Watching him enter the ring, you could tell:

Mike Tyson has already lost the battle of attention.

Tyson has that oldschool showmanship.

A bite.

A slap across the face to generate controversy.

Paul is newschool showmanship.

He smacks you with a multi sensory overload.

Drives up to the ring in green hot rod.

His bro, Mr.Beast's friend, is at his side.

A mysterious bird is riding in a cage.

Something being sprayed on him.

Making you feel the tingle and the perspiration in the air, like you're there.

And once he's on the stage.

The attention mouth punch comes.

A silver $1 million dollar pair of shorts.

Encrusted with diamonds.

Paul was glittering and glowing.

He was impossible to take your eyes off.

By stimulating all of your senses he owned your attention.

He who owns attention in the attention economy wins.

How many times have you wrestled with the feed or youtube?

You can't reach Paul's level of power and get paid $40 million unless you control your own attention too.

Athletes like Paul train their ability to focus as a part of their physical regimen.

I know this from having done research studies with athletes in the past.

Got big ambitions?

Now is a good time to start doing brain exercises to get you there.

Were you team Tyson or team Paul?

Reply to let me know.

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