Organic vs Paid: HOPPER
For those who had satellite TV, when was the last time you saw Dish Network advertise? πŸ“‘
There should only be two answers that come to mind:
1. The Hopper back in 2008... Remember that product launch during a tough economy?
2. If you had DirecTV, maybe they were trying to win you over to reduce churn.
Besides that? It was all about word of mouth. I used to work for these folks, and I'll give it to them - they had that part figured out! πŸ€” #DishNetwork #DirecTV #SatelliteTV #AdvertisingInsights
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James Huett
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Organic vs Paid: HOPPER
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