Weekly Hooks/POV's + Additional Guidance Resources

Weekly Hooks & POV’s:

One thing I do believe that could improve for our group is storytelling, so I’m sharing lots of hook ideas to kick off storytelling posts! Storytelling is best with DTC, but also carousels are great, too. It can be harder to get them to read a regular reel caption for story telling unless you’ve done a really great job hooking them in! ’ll add a few authority hooks at the end as well:

A mentor once told me something that changed everything…
This might sound crazy, but this story is actually true…
What if I told you there’s an easier way to do…
Ever feel you’r missing something? This might be it…
Here’s a lesson I learned the hard way…
The best advice I ever received for…
If you’re looking for a game changer for _______ (your super power), try THIS
This one thing made all the difference for me…
Have you ever tried _________? This story will shock you!
The worst mistake I ever made…
Breaking down the failures of…
Here’s the ugly truth…
You’re closer than you think…

Authority:

It took me X years to learn/realize ________, but I’ll show you in 5 seconds

Here’s the step by step process that took my client from ________ to ________.

Transform your _______ with this ONE THING. (Share process in caption and mention some of your clients this has worked for, too)

Things you won’t find me doing as an ________(industry expert)

The exact strategy that built raving clients that say this….(then share some screen shot testimonials on screen and drive to caption for strategy)

I/My client _________ (achieved your client’s ambitious desire) with these tools that feel criminal to know.

Some additional guidance for you to save time and help increase sales:

Chat GPT Prompt for Captions:

1️⃣ Go to ChatGPT 4.0 (paid) and type in below prompt

2️⃣ Answer the questions then ask it to draft 10 captions for Instagram with bullet points using your favorite emoji, CTA, and SEO keywords

“I am a [describe your role, e.g., content creator, coach, entrepreneur] looking to [describe your goal, e.g., sell a course, grow a community, build a brand] in the [specify your niche, e.g., health and wellness, digital marketing, personal development] space.

My target audience includes [describe].

They are [describe their current situation, e.g., feeling stuck in their careers, eager to improve their health].

Given this context, help me deeply understand my target audience by answering the following questions:

What are the primary emotional and psychological pain points that my target audience experiences in their current situations?

What specific aspirations and goals do they have when it comes to [describe your niche or goal, e.g., improving their health, starting a business, enhancing their skills]?

What types of content formats (e.g., videos, blogs, social media posts) and specific topics would most likely grab their attention and resonate with their current needs and challenges?

How do they perceive their own skills and knowledge regarding [your niche, e.g., health, business, personal development], and what gaps do they feel they need to fill?

What are the main barriers or objections that might prevent them from engaging with or investing in my [product/service/content], and how can I address those concerns effectively?

How can I position my [product/service/content] as the ultimate solution to their specific problems and desires, using language and messaging that speaks directly to them?”

Selling in Stories to Encourage Sales:

Selling in Instagram Stories Ideas

Ask Chat GPT (free) “I need 10 viral story ideas and 10 ideas to motivate my audience to sales. My goal is to generate significant engagement and increase views, and motivate my audience to download my freebie and enter my newsletter.”

Book recommendations: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World Class Brand by Al Ries

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