Weekly Authority Hooks + Sales Guidance · Purpose to Profit Society™

Weekly Authority Hooks + Sales Guidance

Authority Hooks for week ahead:

"My advice as a ___________ (Position yourself as a successful authoritative expert in your field, give years of experience, # of success stories, etc.)

"My client ________ (name) started at GROUND ZERO/NOT UTILIZING YOUR BUSINESS and was able to (achieve desired outcome) all because of......" (drive to caption about your proven process

Here's how I helped my client go from (limited belief) to (achieving ambitious desire) in X time frame with this ONE SIMPLE THING....drive to caption to explain your business method and how it created a client success story. Share the emotion of understanding the starting place/holdback/limitation they have and mention the I"M DONE moment your client went through to do business with you and the transformation on the other side now that they are your happy returning client.

"When you finally realize you felt (gross, yuck, stuck word) because (limited belief), but THIS turned it all around and now you're thriving with (ambitious desire here), just like my client _________ (name)."

For sales strategy:

YOU ARE THE SALES GIRL! PROMOTE YOURSELF LIKE A PERSONAL BRAND. IT'S GREAT TO STILL SHARE THINGS OUTSIDE OF BUSINESS THAT YOU'RE COMFORTABLE WITH, this way people can CONNECT with you and get TO BETTER KNOW YOU = which equals trust!

Reminder, people actually don't care about what you're selling, but they do care about how your product/service/solution/education is going to BENEFIT THEM. So show them!

If you get convos happening in the DM's, ask them to break down all their pain points - they will tell you everything where you can offer understanding, empathy and most of all - solutions and client success stories! Paint the picture and sell the dream you create!

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