Authority HAS to be sprinkled in for you to become the go-to person people think of for whatever your topic/industry is! This is what converts people from buyer phase 3 into investment. Pair it with social proof and client testimonials - BOOM! 💥
This is how to reach X goal in X time, and no it doesn't require (what they think it would) just like my client _______ did
Ex: This is how you’re going to build your dream body in 3 months without sacrificing ANY of the foods you love, just like Kaylee did!
Here’s the EXACT process to reach (ambitious desire that you provide) and just ask my client X for proof…
Then share your unique business methodology in the caption so a potential client knows what it’s like to work with you once they’ve invested! Paint the future vision for them and show your confidence in your unique process of creating happy and returning clients…
Ex: Here’s the exact process to reach $10K Passive Income Months with your Organic Content (just ask my client Dusty who recently reached $15K+!)
HOW you get your students/clients the results they desire. If you don’t have students/clients yet, use your own transformation or success story as the proof. I would LOVE to see you talk to camera or do a green screen recording showing your proven results in the background.
Ex: How I helped my client make an additional $12K this month from something she was sharing for FREE.
Then in the caption, break down the exact system/methodology used or choose to talk to camera/green screen explaining your method.
Do this if you want ______ (whatever your dream client desires). Yes, it’s simple, but it’s bold and authoritative and shows that you are confident in the results/solution/transformation you can create.
If someone had X problem, this is what I would tell them for the solution.
How to do X (what your dream client desires) with one simple step….. (since people want fast and easy, this is a great way to get attention, but to be able to explain more of your system/methodology in the caption.
And for some curiosity focused hooks:
I’ll come right out and say it…
Due to FORTUNATE circumstances, I’m gonna keep sharing about….
This is an unpopular truth, but you NEED to hear it…
So you've been looking into ______, but here's what they aren't telling you.
You're not going to want to hear this, but _____
This will change the way you look at ______
The cold hard truth about ______
If I was a ________ (dream client) looking to __________ (desired outcome), this is exactly what i would do __________ (and include your exact methodology short on screen and elaborated in caption.
If you have client testimonials/previous success stories, those are STRAIGHT GOLD! Paint the picture of how you created one of these client testimonials or success stories and watch other empowered buyers get on your radar!