Days 6+7 were over the weekend. I delivered 1 optional weekend post and almost everyone was having to play catch up. Being this is the first time I'm leading a challenge like this, I also want to make sure to not overwhelm anyone as this is meant to only HELP!
If you all decide you want me to deliver 2 optional posts for the weekends, I can totally do that as well! Feel free to share if you prefer 1 or 2 option posts for weekends in comments.
For day 8, I'm going to give you an option between 2 posts (then another day this week you will do the one you did not choose today). This way if life hits hard on a Monday, you can choose the easier option vs the more invasive choice.
Today's Post Guidance #1: Create a carousel where you showcase some of your recent client testimonials or happy customer feedback. If you do not have a way that you ask for an obtain this type of social proof, this is something you need to try to start gathering today so you can make this post later in the week. (this is when you would choose post option #2)
You can choose to keep the same photo for all carousel posts or you can guide them through a visual story if you want (but this can take longer to create).
Verbiage for carousel slide #1: Introduce yourself, what you do, who you serve and that you are about to share recent client feedback.
Slides #2-#9 (you don't have to use all 9, but you have a total of 10 slides, so I want to let you know up front how many slides for client feedback you have to use). I suggest screen shot proof if you have it to share on each of these slides for the ultimate trust factor.
Last slide (could be #10 or you may choose to create a carousel that's less than 10 slides), use a CTA word for them to obtain your freebie, VIP list, or wherever the next place you want to drive them is!
STORIES: Make sure to prep in stories with verbiage that says "incoming......major happy client feedback that I'm so excited to share with you!" include a poll that says something like "omg I can't wait to see" or "bring it!"
Then you can either share each individual slide in your stories with a link or CTA dm response word to drive to the next place you want them to go. You can also share 1-2 in stories and then share your feed carousel post (link to the actual post) to drive them to go read more of the testimonials.
Email Marketing: You're going to share the exact carousels into your email marketing, too with a button at the end, driving them to the next place you want to drive them to.
Subject Line: COMING IN HOT!!!! (FIRE EMOJI)
2nd Subject Line: Open for STRAIGHT FIRE!
If you need time to gather more testimonial and client feedback, you can use this post in the coming days when I give you the option again!
Easier Option Post #2: Simply use a B roll video with words on screen that say "Whenever you find a client who ________________" and use it to an upbeat, winning type of audio. List out EXACTLY who your dream client is. Say something at the end that pops up and says "If this sounds like you, it's time we meet!" Drive to catpion and introduce yourself there!
Do you know which buyer phase these posts cover?