Day 11: 30 Day Challenge · Purpose to Profit Society™

Day 11: 30 Day Challenge

Day 10 Post was Consideration Post, but positioned with Authority! If you mentioned client feedback or social proof in your caption, it even could have started to cover some decision making positioned content!

Day 11 of 30: GET READY FOR DIRECT TO CAMERA FILMING! what stage do you think this covers?

[Opening shot of a person looking directly into the camera with contagious energy and even some initial movement (walking, setting camera down, sitting down to talk, etc.]

Hook: “(Say whatever your unique way of saying hi to ONE person is, for me it’s HEY GIRL HEY or Hey girlfriend)….If you’re looking for a way to ________ambitious desire), grab a notebook and a pen because I’m about to spill it all. Get ready to (and choose whichever best fits your business client: work smarter not harder, make your money go further, get more out of _____)

(You’re basically going to be telling them more about HOW you create happy clients so they know what to expect and know what to expect when they become your client!)

Introduce yourself and position yourself as an expert/authoritative figure in your industry (basically WHY they should listen to you!)

(You can even be holding a pen and notepad to shake in front of the camera to keep attention)

Method part 1:

Method part 2:

Method part 3:

Just ask my clients (insert a few clients names) and how the proven methodology from my business has helped them ________ (insert their ambitious desires turned reality after working with you.)

Until next time…..End with one of your favorite inspirational/educational quotes/piece of advice

You can put CTA word wherever you’re driving them to on screen and/or both on screen and caption!

I encourage using captions on the screen for those who watch without audio on (maybe at work or a napping child)

Make sure you do a short caption on screen letting them know exactly what you’re sharing in the video. Helps them to know you deliver exactly what you say you’re going to do!

I use smart pro prompt app (free version) so I can type out my script then it will show on screen and be a teleprompter. I will say filming DTC requires peace, quiet and a happy mood! If that’s not in the cards for you today, at least write your script and practice inside of smart pro prompt to prepare for this post. Once you’re in that electric mood, boom!

I’m a few steps ahead in my DTC video journey and this was a different script, but example of how to do some movement at the beginning, use captions, strong video explanation on screen at first and CTA word: https://www.instagram.com/reel/C-8_GqZtZ7H/?igsh=eTY2aDd3OW5vb2M=

REMEMBER TO TALK TO ONE SINGULAR PERSON!!!!!

If you mess up while filming, just keep recording vs getting frustrated and starting over. You can edit out the slip up when you post!

90 seconds is the limit! Note: this will be lower performing bc it’s longer vs shorter content, but you know we are focused on QUALITY of views vs just vanity metrics.

You CAN do this!!! I’m pushing you out of your comfort zone and it’s a GOOD THING! You are going to show people YOU KNOW what you’re talking about, which makes them think of YOU as the go-to in your field/industry!

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