Re: Update · Digital Sales Accelerator Free

Re: Update

I’ve been quiet lately… and I wanted to share what’s been going on behind the scenes.

1.) Refocusing & Recharging

This year has been a whirlwind. Between running multiple businesses, creating new content, and staying involved in coaching, I realized I needed some time to step back, recharge, and refocus on where I can deliver the most impact moving forward. Also dealing with some things in my personal life has been helpful (but consumed a lot of time and energy).

2.) Reconfiguring the Community’s Focus

After a lot of reflection, I’m excited to share that I’m reconfiguring the focus of this community to provide coaching and training around the three business models I’ve built my success on:

💸 Affiliate Marketing (Over 7 Figures Sold)

💰 Master Resell Rights (6 Figures in Sales)

🎯 Digital Product Creation (My Core Focus)

But here’s the critical part — you need to pick ONE to start.

This is a lesson I learned the hard way.

When I first started, I tried dabbling in all three business models at the same time. I thought I could figure out what worked best by pursuing them simultaneously.

The Result?

I failed at all three — because trying to do everything means you succeed at nothing. And wasted a lot of time and money.

Commitment = The Elimination of Alternatives!

I want to share a powerful lesson from Alex Hormozi that changed my perspective:

He said:

“Commitment is the elimination of alternatives. You must first become consistent before you can become exceptional.”

There’s a story about a grandfather explaining this to his grandson:

The grandson wanted to make the football team, and his grandfather asked, “Are you interested or committed?”

The grandson proudly said, “I’m committed.”

His grandfather replied:

“The chicken that laid the eggs on your plate this morning was interested... but the pig that gave the bacon? The pig was committed.”

I always enjoy that story. Commitment isn’t about “trying.” It’s about burning the boats — removing all other options and going all-in.

Why You Must Pick One Model First!

Here’s why this matters:

If you try to build all three businesses simultaneously, you’ll never hit enough volume in any of them to succeed.

Success in online business is about consistent volume — taking daily action in a single direction without distractions.

What This Means for You

✅ Choose ONE Business Model to Start.

✅ Follow the System Consistently.

✅ Don’t Chase Shiny Objects.

Once you succeed in one model, scaling becomes easier.

3.) Core Training Update: Zach Crawford’s Program

To help you accelerate your success, I’ve added Zach Crawford’s Core Training Program to the DSA Pro community.

This program covers the essential foundations for all three business models.

Here’s why this matters:

✅ Clarity & Actionable Steps: No more guessing. The training simplifies complex strategies into clear, step-by-step systems.

✅ Timeless Marketing Skills: You’ll master evergreen strategies that work on any platform and in any market.

✅ Avoid Common Pitfalls: Zach addresses why most people fail online and teaches how to avoid mistakes that cost time and money.

4.) Paid Ads Are Still Core (Meta Ads Coming Soon)

Paid ads have always been central to my success — and that won’t change.

We already have extensive TikTok Ad training in the community, and in the coming weeks, I’ll be adding Meta Ads training (Facebook & Instagram) to help you scale even faster.

Expect step-by-step lessons on:

✅ Ad Campaign Setup & Strategy

✅ Creative Testing & Optimization

✅ Scaling for Maximum ROI

Whether you’re just starting out or ready to scale to six figures, this training will give you the edge you need.

5.) Custom A.I. Software in Development

I’m also developing custom A.I. tools designed specifically to speed up your results, no matter which business model you choose.

Let me share a quick story...

Before A.I., I would spend hours (sometimes days) writing email sequences, crafting sales copy, creating ad scripts, and testing headlines.

Now? With A.I., those same tasks take minutes.

✅ Sales Copy? Written in minutes.

✅ Video Scripts? Instantly generated.

✅ Ad Headlines & Campaigns? Tested and optimized on the fly.

This isn’t about cutting corners — it’s about working smarter so you can focus on what drives real results in your business.

Final Thoughts

I’m excited about the future of this community and the direction we’re heading. These changes are about helping you achieve faster, more sustainable results in a simpler, smarter way.

Thank you for sticking with me. 2025 will be our biggest year yet!

Let’s make it happen 💪

— Steffan

Founder, DSA Pro Community

P.S. If you’re interested in creating your own digital product, scaling with paid ads, or have questions about affiliate marketing or MRR, drop a comment below. Your feedback will help me shape future trainings and make this community even better! 👇

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